The Importance of Backlinks in SEO


Have you ever seen those commercials on TV about working from home building websites and doing SEO? This post will help to guide you through the basics of SEO and backlinks.

If you’re building a website or studying about search engine optimization (SEO), you’ve probably encountered or heard the term “backlink” at least once. Well, if you’re new in the online industry, you may be wondering what that word means and why it’s important in the world of SEO. Read on to find about the meaning of that powerful word.

What exactly are backlinks?

Backlinks are the relationship or connection amongst pages on the internet. They are links from a webpage that go back to your own site or other website. When you read an online post with a link to other webpage, like this one, you’re seeing a backlink. Also sometimes called as inbound links or IBLs, backlinks are considered a very important element in SEO. They are an indicator of the popularity and importance of a website. Generally, the more good quality backlinks the website has, the more the search engines, like Google and Yahoo, consider the site as relevant.

How important are backlinks?

As mentioned, search engines determine the importance of a site by having good quality backlinks. When search engines consider your site as relevant, you’re more likely to become visible at search results.

In addition, when another page or website is linking to your own page, it helps your page get easily found by your targeted readers. Just imagine if there are hundreds of websites that have links pointing toward your webpage! The more links, the more traffic your site will receive.

But of course, keep in mind that not all backlinks are useful in helping you improve your site’s ranking. There are some backlinks that don’t improve your ranking at all and worse, even provide negative effects to your site. These are links that don’t actually have anything to do about your site, or simply irrelevant. For instance, if you have a website about food, and you have a backlink from another site that talks about technology, then that link will be considered by search engines as irrelevant. But if your website is about food and you receive backlink from another related website, then that will help you improve your site’s visibility. So it’s also very important to use backlinks properly. Only consider the ones which have relevance to what you’re promoting. Generally, the more relevant the backlink content, the better.

How to get backlinks?

There are many ways for you to get backlinks. One way is to fill your site with useful and very informative content. When other website owners discover your site and get something useful, they will likely to put some links on their website that go back to your post or site.

Another way is by guest posting. Here, you write articles for other people and post them on their site with links that point toward your site.

And the third one is by using backlink software, such as backlink WordPress plugin. Backlinks software tools provide much easier yet powerful link management features that could help you create high quality backlinks and improve your site ranking.


Self-managed Superannuation Funds

There are many ways in which you can save up for your retirement so that you can spend the rest of your retirement years in peace. Your superannuation funds, for instance, is an example of money that you’re saving for after your retirement. However, such a fund has its flaws, as you cannot use the money in this fund whenever you want to. This is one of the shortcomings of a fund as such, and it is also the cause of several complaints from customers. That said, such an issue is now a thing of the past, as you can now use your superannuation funds however you want with the help of the self-managed superannuation fund, which is also known as SMSF.

SMSF Guide

How does SMSF work?

What sets it apart from other funds is the fact that the owners are also the trustees, meaning that each of the members involved are solely responsible for it, and that they do it for their personal profit. Once you set up a SMSF, you will be in full control. You can have up to 3 other members with you, and you will be held responsible for upholding all the laws related to running this fund.

There are several things to be done once you have set up this fund, such as appointing the trustees, figuring out your fund’s structure, etc. Your fellow trustees are allowed to contribute to the fund, but you must follow the rules and be aware of the restrictions before you accept that contribution. You always need to adhere to the laws, in no matter what you do, and that includes investments as well.

Everything eventually comes to an end, and so does the SMSF. The fund will eventually wind up when all of the benefits have been paid, or when all the members have left. At that point, it’s your job to handle all the paperwork.

Things to keep in mind

Before starting a SMSF, there are a few things that you need to consider. Firstly, you need to know if SMSF is the right choice for you. There might be better options for you, and you need to consider carefully if you’re really up to the task of maintaining a SMSF. It is advisable to consult a professional before you set foot on this path.

It is extremely time consuming and you will have to work a lot for it too. Do you think you can do that? You need to be experienced in financial matters to set up a SMSF, and your investments are likely to fail otherwise. You also need a huge amount of money for startups, to ensure that you can make it through the year. If you don’t have the necessary experience, time or the money to invest in it, then maybe this is not the right fund for you.

Bottom Line

Be your own boss and start your own self-managed superannuation fund, which will enable you the freedom of spending your superannuation money however you want to. However, you first need to ensure that this is the right fund for you.